ENGAGEMENT exaMPLE

GO TO MARKET ADVISORY

• Discovery Call :
  
• Agreement
  
• Discovery Session:
  
• Overview of the current situation.
  
• Sales or go-to-market strategy.
  
• Key performance metrics and challenges.
  
• Goals and Objectives:
  
• Define clear, measurable goals for the engagement.
  
• Stakeholder Interviews:
  
• Interviews with key team members to identify pain points, opportunities, and challenges.
  
• Analysis and Assessment:
  
• Market and competitive analysis.
  
• Sales process and funnel analysis.
  
• Customer persona and segmentation.
  

• Strategy Development:
  
• Strategy formulation, GTM strategy, target markets, value propositions.
  
• Sales enablement and training.
  
• Implementation Planning:
  
• Resource allocation.
  
• Sales qualification frameworks like MEDDPICC.
  
• Feedback and Refinement:
  
• Mock sales scenarios.
  
• Role plays on the sales approach.
  
• Feedback mechanism for continuous improvement.